About Us

Our Companies

Our company has two branches, viz., CHOICE2000 General Import & Commission Agent and sister companies organized under Darara Enterprise, viz., Darara Coffee Enterprise and Darara Foods & Soft Drinks Trade Enterprise.


CHOICE 2000 General Import and Commission Agent was established as General importing and commissioning company in 1999 in Addis Ababa. As one of its main branch, it has been engaged primarily in International Competitive Bids (ICB) tender related businesses and import trades.


Darara Coffee Enterprise has been established in September 2021, in Addis Ababa. Long before its establishment, the owner has been engaged in Agro-Industry under a company name ‘’ Biya Haji ‘’ in Jimma zone of Oromia, National Regional state since 1999.

Darara Foods & Soft Drinks Trade Enterprise signed an agreement with Moha Soft Drinks Industry S.C. to distribute soft drinks at the regional level in Ethiopia. We have a central warehouse and Distribution hubs in Jimma and a brach in Agaro.

Our Companies

Business Values

Vision

vission

To provide high quality products & services to that exceeds the expectation of our esteemed customers, clients, employers and/or Suppliers

Mission

mission

* To build long term relationships with our customers, clients, suppliers, and provide exceptional customers services,

* Our company is committed to transforming the lives and livelihoods of coffee planting farmers, socially and economically by availing to them modern coffee processing technologies and ensure production of the best quality coffee that will, in turn, generate more income for them.

Objectives

objectives

• To be the best coffee dealers and exporter in the region and beyond to reach out the potential consumers worldwide.

• Hence, strives to provide our clients with the right Quality, Quantity, at Affordable Price, safety and at the fastest possible time.

Strategy

goal

• In dealing with our customers and Clients, our Company highly values the Win-Win principles by which all the involved parties are equally and fairly benefited in the ongoing businesses.

• We have built good reputation based on fair price and by providing high quality products and services.

Core Values

value

• We believe in treating our clients and customers with respect and faith.

• Our motive is to grow together through creativity, invention and innovation.

• We integrate honesty, integrity and business ethics in to all aspects of our business functioning.

Focuses

focus

• Foster business development and overall growth of the company.

• Promote enduring business ties with its customers and clients.

• Enhancing responsiveness and dedication to fulfill its commitment.

• Believe and works that team work is the driving force for its excellence.